About Faveet

Senior search thinking, kept close to the work.

Faveet is an independent SEO consultancy led by Feyisayo. We help organisations make better decisions about search visibility, content and the websites that connect the two.

01

operating model

Small by design.

Clients work directly with the person leading the strategy. This reduces handoffs and keeps recommendations connected to the organisation’s actual capacity.

AI supports research, analysis and repeatable tasks. It does not replace judgement, accountability or client relationships.

02

why search needs a wider view

Discovery happens in more than one place.

People discover organisations through Google, AI assistants, recommendations, communities and other fragmented journeys. Technical SEO still matters, but it is not enough on its own.

Useful search work connects site foundations, search intent, content quality, credible expertise and a clear path for the visitor. Faveet considers those parts together.

An operator’s perspective.

Feyisayo runs Nantygreens, a literary platform that has published African writers since 2011. Managing its archive, submissions, contributors, publishing workflows, partnerships and audience provides direct experience of maintaining a content platform over time.

Faveet Studio provides a separate place to develop owned digital ideas. Its current works in progress are introduced on the Studio page.

03

the reality-check rule

Five questions before a recommendation.

  1. What useful outcome could this create?
  2. What evidence supports the recommendation?
  3. What will it require in time, money and attention?
  4. Can the organisation maintain it?
  5. How will we decide whether it worked?

Bring the problem before the brief.

We can decide the format after we understand what is stuck.

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